These are clear signals of opportunity. Please try logging in with your registered email address and password. They are overwhelmingly mobile and social online. As exciting technologies continue to converge and intertwine, and a new generation of consumers takes the reins of the global economy, the pace of that change will only accelerate. Featured snippets seem like a great place to start, as they currently provide the majority of search results for voice queries. And as society becomes more diverse, your avenues for building relationships diversify also. Review these digital marketing innovations to identify opportunities to improve leads and sales There is always a huge interest in digital marketing trends and innovation in marketing as we get closer to the new year. We asked our global experts, who shared their 10 top predictions for the year ahead. AI Trends in Marketing for 2019 [Infographic] The Effects of Natural Language Processing (NLP) on Digital Marketing ... that brings us to one of the fastest-growing digital marketing trends in recent times: interactive content. 2019 made huge strides in high-tech social media, but the digital space is only getting started when it comes to exciting new trends. This will be driven in part by the rising popularity of smart speakers. 83 percent of consumers are perfectly willing to share their data if it will get them a more relevant, personalized experience. Snapchat ignited the revolution with its 'My Story' feature, but Instagram, Facebook, WhatsApp and YouTube were soon to follow. This is a sensitive blow, both to the companies that depend on ad revenue and those that rely on ads for traffic: the global cost of adblocking was estimated at $41.4 billion in 2016 and is expected to rise further. We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster . In the digital marketing landscape, 2019 is about putting the customer at the forefront of the digital marketing strategy in a more detailed way than was previously possible. Researchers estimate the annual spending power of LGBTQ consumers at $5 trillion. Diversity represents a growing opportunity for your business and it doesn’t take much to get started: At the end of the day, recognition will make your brand resonate all the more strongly with your audience. Video is a Must. 3. Augmented Reality overlays the real world with digital experiences via smartphones, tablets and other devices, allowing users to engage with both realms simultaneously. And here, engagement is what drives conversion. The format creates a binary opportunity for marketers that will prove impossible to ignore in the coming years: capitalize on social media stories via advertising or create bite-sized experiences of your own. The trend toward omnichannel solutions is a strong one, especially among global retailers. It’s a safe bet that this proportion will increase with the rising use of new virtual assistants, even faster and better than Siri or Alexa. Businesses must develop robust multi-platform content strategies that are varied, diverse and consistent. 10 Digital Marketing Trends for 2019 you Should Know. It’s a gradual change, but a meaningful one. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. The 2019 Digital Trends report, published by Econsultancy in association with Adobe, looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.. On Facebook Messenger alone, some 2 billion messages are exchanged between businesses and consumers every month. They drive engagement with hyper-topical alternate reality games and interactive branding tie-ins, field general questions about products and services and even close deals with prospective clients. Here are 10 marketing trends you would be wise to keep your eye on going into 2019. In my article on 2018 digital marketing trends, I wrote about chatbots.I'm including it again here as the trend continues to evolve. In November 2017, Instagram Stories had 300 million active users – more than Snapchat’s entire user base. As consumers continue to enrich their digital lives, they are placing greater value on personal privacy. We wanted to take a look at some of the digital marketing trends for aviation businesses and review what experts predict will play a pivotal role 2019. Handling the data isn’t the problem either. In fact, the average real-world download speed for 4G is 20Mbps, whilst 5G flies ahead with over 10Gbps. But regardless of your angle, the impact will be dramatic: stories are up to 22 times more memorable than the bare facts. The overwhelming success of images and video has left both businesses and consumers hungry for more. Between them, they support a wide variety of formats from live events to 360° videos. Thus, this article aims to discuss some of the most recent digital marketing trends you shouldn’t miss in 2020. Fuelled by the proliferation of devices to access digital media, this has led to the exponential growth of digital advertising. Snapchat is flagging as well. The most important influencer platform in 2018 is Instagram (99 percent), with Facebook and Snapchat in second (70 percent) and third (46 percent) place respectively. In fact, 92 percent of them want brands to make their ads feel more like stories. Fortunately, artificial intelligence opportunities abound and new technologies can be implemented relatively easily. AI, better user experiences, and customized campaigns – 2019 is going to be an eventful year for digital marketing! Predictions: 9 digital marketing trends for 2019. 2. You’ll need to get comfortable in increasingly dynamic environments – and find partners who are equally at home there. And what’s more, the bots are convincing enough to hide in plain sight while they do this: 63 percent of users have no idea that they are using AI tools. Check out our article on the trends we predict will shape 2020 . We know that what worked in 2018 or 2019 may not work the same way in 2021, and to get the best possible results for our clients, we have to stay on top of these trends. We have seen a shift away from vanity metrics like followers and reach, and a move towards quantifiable metrics such as engagement and sales. According to Outgrow, 93% marketers rate interactive content as highly effective at educating the buyer. Key social media trends for 2019 that every marketer needs to keep an eye out for and include in their digital marketing strategy, based on predictions from leading industry experts. So start counting down to the release of the first 5G devices, and get ready for an exciting year in UX and design. Since time immemorial, we’ve used stories to evoke powerful emotions, build human connections and create a sense of community. They spend more time on the internet than older generations and are far more adept at weaving through various apps and platforms to find the information they seek. Not only can consumers expect to spend less time trawling through irrelevant content, but businesses can expect increased revenues (eCommerce stores using personalisation are already reporting a 94% increase in conversions). Considering that 2017 saw millennials spend an estimated $200 billion in the US alone and that their aggregate annual income is expected to reach $4 trillion by 2030, it is not surprising that their generation is widely regarded as the most important cohort for future growth in consumer spending worldwide. Slow speeds meant that designers had to keep things basic in order to fulfil the expectations of the user. Snapchat’s Bitmoji and its 'Shoppable AR' feature are already giving advertisers new opportunities to connect with young audiences. Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019. Every year, more and more internet users are choosing to actively block ad content. Earlier in 2018, Google rolled out mobile-first indexing. The first two months of 2019 showed that some of the digital marketing strategies that were effective last year might not be as good as they […] COVID-19 renewed the focus on optimizing marketing technology expenses while expanding the use of the martech stack. Audiences show an overwhelming preference for visual elements, and with good reason. But in order to generate conversions, your micro-moment marketing messages must be concise, well-timed, personally relevant and immediately actionable. This trend means 2019 is the year to get ahead of the game. 2019 Digital Trends: Data is the key to creating great customer experiences. This trend toward brief interactions has massive implications for the future of digital marketing. Some simple statistics for you to consider: women make up 49.6 percent of the global population, and yet only 37 percent of the people in ads are women. Programmatic advertising is proving itself especially useful in this regard. Consumers don’t want to be boxed in by predictions. Few trends are expected to change the face of digital marketing as significantly as voice search will over the next few years. Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019. With more than half the world’s population online, your ability to connect with consumers is largely determined by the strength of your digital marketing. Here are 7 of the biggest digital marketing trends for 2019. According to Google, 20 to 25% of current searches are done through voice search. Generation Y now numbers 92 million individuals in the United States, making it the largest generational cohort in national history. Gap has developed an AR app called Dressing Room in collaboration with Google, allowing shoppers to try on clothes without having to visit the store. There has been a significant increase in usage in 2018, and that use is likely to continue growing for digital marketing in 2019. What’s more, that statistic is on the rise in every region we surveyed. The first name is required and cannot be empty, The last name is required and cannot be empty. Let’s have a look at the popular digital marketing trends in 2020 suggested by leading digital agencies all over the world. So, mission accomplished? Meanwhile, Pandora’s box has been opened, the likes of Amazon, Apple, and Microsoft are evolving to meet the growing demand for voice-enabled devices. Many businesses have a similar strategy: draw the potential buyer to the website with an emotional headline that promises the new product or service will “CHANGE YOUR LIFE!”. These forecasts cement automation as a driving force in tomorrow’s digital marketing strategies. Three technology trends that will redefine marketing in 2019. We will update these trends as new developments arise, ensuring you always have direct access to the insights you need to prepare for the future of digital marketing. In that same period, Instagram grew 30 percent, leaping from 600 million to 800 million users. By Erica Sunarjo Digital marketing is changing incredibly fast, making it more difficult for online businesses to create and optimize promotional content that corresponds to the latest industry requirements. Google has offered a reverse image search feature for ages. User experience has always been at the heart of mobile design, but in 2019 we expect to see UX reach new heights as the possibilities for daring design and exciting features grow. Technology is evolving, customer/brand relationships are changing, and the battle to stand out in a hyper-connected world continues. We hope our customers can benefit from these detailed findings of digital communications usage, attitudes, and trends. As a result, 67 percent of marketers are now convinced that micro-influencer campaigns will help them reach a more targeted audience. Meanwhile, LinkedIn added 154 million users to its ranks, achieving a whopping 145 percent growth. Technological innovation is no longer optional: in an effort to optimize customer experiences and increase e-commerce results, we have become slaves to the algorithm. But while mobile traffic grew 4 percent over the past year and the number of unique mobile users grew by 218 million, desktop and tablet traffic declined by 3 percent and 13 percent, respectively. It might shed some light on what’s happening in today’s digital … For most humans, this would be all but impossible – but modern chatbots can handle these challenges with relative ease. 62 percent of those were mobile devices. For other platforms, growth has flattened out. Not all the possibilities that are opening up are becoming mainstream. Machine learning can help predict what your customers want and match suggestions to their interests at every touchpoint. Unique opportunities exist across the board and they have the full weight of tomorrow’s leading consumer cohorts behind them. 78 percent of local mobile searches generate offline sales and 82 percent of all users consult their smartphones before making in-store purchases. Social customer care is hailed as the next evolution of digital marketing. Mobile-first marketing shouldn’t replace conventional efforts – it should absorb them, creating an unbroken string of mobile-friendly touchpoints that add genuine value to the lives of your clients and prospects. And if you ever need more hands-on assistance, all you have to do is ask. Identified by Google as a new development in consumer behavior, these micro-moments challenge brands to deliver marketing messages to their target demographics in an extremely short timeframe. Leveraging AI and machine learning is the logical next step. Of course, effective storytelling requires a mixed approach. Why is this? Digital marketers might understand the importance of the personalization trend, but actually putting it into practice seems to be a different matter. Also, keep in mind that your audience has a short attention span. The interfaces of the future will hide in plain sight. Chatbots. 80 percent of marketing automation users saw the number of generated leads go up, and in close connection to that, 77 percent recorded an increase in the number of conversions. 1. Previously, simplicity was key. Personalisation in internal communications has a long way to go. However, it is advisable to keep an eye on the ten sports marketing trends listed here. In 2016, mobile internet use first surpassed the desktop on the global stage. 47 percent of consumers are now willing to buy items from chatbots. Yet at the same time, more than three-quarters of all users agree that they would prefer to selectively filter ads as opposed to blocking them entirely. Digital experiences, it seems, are not moving in the desired direction. Virtual Reality, on the other hand, uses dedicated hardware like headsets to transport users into a fully virtual environment. A whopping 87 percent of B2B marketers struggle to create content that resonates with potential clients. Can you picture it? The first online survey (pre–COVID-19 survey), of 2,103 US consumers, was conducted from December 2019 to January 2020. They move freely between channels and increasingly expect businesses to keep up with them. The research looks at the most significant digital-related trends that are driving marketing and Don’t focus blindly on calls to action. Doing so will not be easy. There were a number of prevailing trends in 2018 that were well […] Read them here, 10 digital and communication trends for 2019: part one. As touchpoints proliferate and the desire for personally relevant content increases, marketers face mounting pressure to interpret diverse customer behaviors, deliver personalized journeys and optimize an ever-widening range of campaigns. So, what does 2019 have in store for brands, marketers, and consumers? As the cost of working with macro influencers (50,000 followers and above) continues to rise, more and more businesses are looking at alternatives, which is why 2018 has been a turning point in terms of reflecting the value of an influencer. Not surprisingly, CIOs and CTOs see chatbots disrupt their industry, while 57 percent of surveyed CTOs and CIOs also confirm their ROI is large compared to the minimal effort it takes to implement chatbots. With increasing media fragmentation, understanding audiences is essential to determining effective content distribution strategies. Let’s have a look at the popular digital marketing trends in 2020 suggested by leading digital agencies all over the world. Digital transformation in 2019: Lessons learned the hard way. 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